My Articles
Articles and Publications:
Here is a small sampling of articles i’ve written, or stories that i’ve been featured or quoted in.
Sorted by: Newest to Oldest
- Pay-Per-Click Ads: 5 Tips for Higher Clicks this Holiday Season (2011 Practical E-Commerce)
- Quoted: SEOs Strike Out as Google Encrypts Signed-in Search Data (2011 Search Engine Watch)
- Ramping Up Your Holiday Pay-Per-Click Advertising (2011 Practical E-Commerce)
- 10 Pay-Per-Click Details You Cannot Delegate (2011 Practical E-Commerce)
- Becoming a Data-Driven Company (2011 Yahoo!)
- For Google AdWords, It Pays to be on Top (2011 Practical E-Commerce)
- How to Hire a Pay-Per-Click Manager; 10 Common Mistakes (2011 Practical E-Commerce)
- 5 Tips for Increasing Pay-Per-Click Conversion Rates (2011 Practical E-Commerce)
- Mobile Pay-per-click Advertising: 5 Ways to Improve Performance (2011 Practical E-Commerce)
- Using Pay-Per-Click Advertising to Sell High-Ticket Items (2011 Practical E-Commerce)
- Comparing Facebook Ads to Search-Based Advertising (2011 Practical E-Commerce)
- 7 Pay-Per-Click Advertising Mistakes to Avoid in 2011 (2011 Practical E-Commerce)
- 10 Resolutions for Your Pay-Per-Click Account (2011 Practical E-Commerce)
- The 12 Days of Holiday Revenue Maximization for Your Online Store (2010 Mashable)
- Microsoft adCenter: An Initial Reaction (2010 Practical E-Commerce)
- Pay-Per-Click Advertising: 12 Tips to Boost Holiday Performance (2010 Practical E-Commerce)
- Google Instant and Pay-per-click Advertising (2010 Practical E-Commerce)
- Pay-Per-Click Advertising: Six Metrics that Drive Performance (2010 Practical E-Commerce)
- Formulating Your Perpetual Growth Strategy (2010 Yahoo!)
- PageRank Sculpting Leaves NoFollowed Tags Behind (2010 Search Engine Land)
- Five Steps To Leveraging Great Content For Better Rankings (2009 Search Engine Land)
- Microsoft and Yahoo Tie a Loose Knot (2009 ECommerce Times)
- A Win for Women Entrepreneurs (2008 Women Entrepreneur)
- Scott Smigler to the rescue! (2008 Yahoo!)
- Quoted: Is it time to fire your SEO agency? (2008 iMediaConnection)
- When to say no to clients (2007 iMediaConnection)
- An Ethical Alternative to Doorway Pages (2005 MarketingProfs)
- Bentley senior’s search produces early success (2004 Mass High Tech)
- 10 Management Lessons from a Young Entrepreneur (2003 Entrepreneur Magazine)
Email: ScottSmigler@gmail.com
Twitter: http://www.twitter.com/ScottSmigler
Company Website: http://www.exclusiveconcepts.com
Company Video Blog (updated daily): http://www.exclusiveconcepts.com/blog
