Scott Smigler's BlogFounder of Exclusive Concepts and Conversions On Demand

I just had a very nice conversation with a client regarding a pay per click campaign that we run for her company. I really enjoy those kinds of conversations: Thinking strategically about growing businesses. Working with entrepreneurs. Coming up with creative ideas to help them stand apart from the crowd. I wish I could spend all of my time doing those kinds of things.

In reality, my day is spread over many different activities:

- Being part of the client implementation team (sitting in on client marketing meetings, website architecture meetings, offering my feedback internally on client deliverables)
- Devising new product offerings
- Business development
- Relationship development
- Proposals and pitches
- Reading/staying educated
- Executing marketing campaigns
- Employee issues (hiring, procedures, etc)
- Budgeting and forecasting
- Cash flow management
- Payroll

It’s nice because I’m always doing something different, but it can also be difficult to have such a broad focus. Sometimes it would be nice to just have one job that I could do exceptionally well, that I really enjoy. Often, I find I’m pulled in many different directions. I do enjoy being pulled, while I’m being pulled, because I like to be challenged. I like to have to come up with ideas and recall facts and data off the top of my head… I like when I have to think quickly. But when the lulls come, it’s easy to get distracted (into doing things like this blog post), as I look at my to-do list wondering what i’ll start next!

So – that’s my blog post. A little insight into my life at the office.